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National Repository of Grey Literature

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Brand image and identity of Quiksilver Simanová, Jana ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee) The thesis focuses on Quiksilver brand image and identity. The theoretical part explains the differences between the concepts, for example concept of the brand, brand value, image and identity, as well as other concepts, which are related to this issue. The practical part analyses the perception of the brand on our market. Detailed record

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