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National Repository of Grey Literature

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The Proposal Modification of The Marketing Mix in The Selected Restaurant Ryšavá, Monika ; Havíř, David (referee) ; Milichovský, František (advisor) This diploma thesis deals with modifications to the marketing mix of a selected restaurant. The theoretical part contains a definition of the concepts related to the topic of this theses. In the analytical part, an analysis of external and internal environment is performed, and the current marketing mix is determined. The analytical part includes marketing research in the form of mystery shopping. The last part of the thesis consists of proposals for modifications to the marketing mix. Detailed record

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