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National Repository of Grey Literature

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Marketing Tools for the Development of Competitiveness of Company Beran, Jaromír ; Chlebovský, Vít (referee) ; Zich, Robert (advisor) The bachelor thesis focuses on the design of marketing tools that will lead to the competitiveness of GoLED s.r.o. on the online LED lighting market when it is expanding to the foreign market. First, the company and then the foreign market environment are analyzed. The work includes a proposal for pricing and value maps, which contribute to increasing competitiveness, strengthening the position on the market. Detailed record

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