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National Repository of Grey Literature

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Alterations music club, taking account of marketing requirements and their impact on the operation and its effectiveness Pelčák, Svatopluk ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor) The goal of Bachelor’s thesis is application of knowledge from areas of construction management and economy into marketing and business planning of service. In the theoretic part of the thesis, there are specifications of basic marketing knowledge for creating of marketing plan and major differences of service marketing. Practical part is directed on selection of optimal focus for the club (and it’s appropriate dispositional solution) based on marketing research of public demand. Final part of the thesis deals with following suggestions of marketing plan, in correlation with club’s direction and vision. Detailed record

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