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National Repository of Grey Literature

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Proposal of company’s strategic communication Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor) The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company STEL Hockey, spol. s r. o., which operates an ice-hockey hall with two ice-rinks, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company. Detailed record

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