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National Repository of Grey Literature

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Proposal for Improving Marketing Communication in a Selected Company Matoušková, Jana ; Holendová, Petra (referee) ; Kaňovská, Lucie (advisor) The master thesis deals with the marketing communication of a specific company. The work is divided into three basic parts. The first part is theoretical, defines the basic concepts that are necessary to know to understand the topic. In the second part of the master thesis, a selected company is introduced in more detail, on which an analysis of the current state is performed. The last part contains suggestions for improving marketing communication, the proposals are based on theoretical knowledge along with an analysis of the company. Detailed record

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