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National Repository of Grey Literature

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Marketing Mix of a Company Honolka, Petr ; Milichovský, František (referee) ; Kaňovská, Lucie (advisor) This bachelor´s thesis focuses on marketing mix of company OREN s.r.o. The aim of the thesis is to create my own suggestions to improve the marketing mix of the compeny. Basis on current marketing mix analysis, internal business environment analysis, Porter´s five forces analysis and SWOT analysis. Detailed record

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