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National Repository of Grey Literature

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Proposal of Modifications of the Marketing Mix of the selected Company Prokopová, Monika ; Grolíková, Lenka (referee) ; Mráček, Pavel (advisor) The topic of my bachelor thesis is demarcation of the marketing mix of MY DVA group, s.r.o., that primarily focuses on development, production and sale of office and school furniture. The theoretical part deals with understanding and explanation of the concept of marketing, marketing mix and communication mix as well as its tools. The practical part comprises an analysis and evaluation of company´s marketing mix. In conclusion I suggested variety of solutions and recommendations. Detailed record

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