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National Repository of Grey Literature

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Marketing Strategy for the New Product Line Machala, Martin ; Hačunda, Pavol (referee) ; Chlebovský, Vít (advisor) Diploma thesis deals with the proposal of marketing strategy for an existing company, which is producing platforms for disabled people. This company will expand and distribute also lifts. The marketing strategy is based on the theory and analysis of the state of the company. Implementations should lead to getting into the awareness of new clients and entry of the company into a new market. Detailed record

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