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National Repository of Grey Literature

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Marketing Plan for Company on the Audiovizual Market Spáčilová, Alice ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor) This bachelor´s thesis contains theoretical and practical parts. The main goal of this bachelor´s thesis is to create a quality marketing plan for a young audiovisual company. It is necessary to make chosen analysis – analysis of external surrounding, analysis of internal surrounding, SWOT analysis, analysis of market and questionnaire of chosen target´s group. Final marketing plan will be given to Unreal Visual s.r.o. company. Detailed record

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