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National Repository of Grey Literature

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Proposal of Communication Plan in GD, s.r.o. Hirsch, Tomáš ; Šmakalová, Petra (referee) ; Milichovský, František (advisor) Bachelor thesis is deals with building a new communication mix of company GD, s. r. o. operating in the custom manufacturing of sport jerseys and flags market. Contains a theoretical part, where are explained basic marketing communication terms, analytical part, where is analyzed current situation of company's communication and in the end you can find my own suggestions. Detailed record

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