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National Repository of Grey Literature

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Concept for Marketing Mix Change in a Company Operating in the HoReCa Sector Čarná, Lenka ; Novotná, Jana (referee) ; Konečná, Zdeňka (advisor) The thesis is focused on a proposal for changes in the marketing mix of companies operating in HoReKa sector, specifically in the restaurant area. The thesis analyzes the current position on the market, the competition and the internal and external environment in which it operates. Thesis contents proposals for measures and changes to improve the current status of the company. Detailed record

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