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National Repository of Grey Literature

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Proposal for the Improvement of Marketing Mix in a Company Novotný, Vojtěch ; Schüller, David (referee) ; Kaňovská, Lucie (advisor) The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. First part focuses on theoretical knowledge from the domain of marketing and selected analysis. Second part consists of analysis regarding external and internal environment of the chosen company. Final part suggests improvements of the current state of extended marketing mix, including evaluation of the consequences of the proposed solution. Detailed record

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