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National Repository of Grey Literature

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Proposal for Communication Mix of Children Playroom Kovářová, Kristýna ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor) This theses deals with marketing issues of children playroom BALU. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important concepts of marketing, the second part introduces basic information about amusement park and analyses the current marketing situation. The last part of the thesis, according to the market research, will lead to changes in existing communication mix of amusement park and to propose new one, which will ensure greater awareness about the company and increase sales of services offered. Detailed record

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