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National Repository of Grey Literature

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Comparison of the Marketing Tools and Proposals to Improve their Use in Order to Increase Competitiveness in the Segment of Luxury Hotels (in Crisis) Žuffová, Michala ; Mráček, Pavel (referee) ; Zich, Robert (advisor) The object of this work is the analysis and proposals for changes to the marketing tools to enhance the competitiveness of the hotel. The thesis compares the theoretical knowledge with reality in the hotel, specifies opportunities for changes and methods, how to achieve these opportunities. Based on the analysis of the competitors, SWOT analysis and the questionnaire the proposals for change will be identified. Detailed record

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