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National Repository of Grey Literature

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Proposal of Marketing Plan for Selected Company Luu, David ; Koudelková,, Petra (referee) ; Milichovský, František (advisor) The subject of this bachelor thesis is to create a marketing plan proposal for Betonstropy Ltd as well as a marketing-strategy implementation plan for the management of the company. The first part deals with theoretical bases based on specialized literature. The second part is the analysis of the curent state of company and its surroundings. The last part is the author’s own proposal of marketing plan. Detailed record

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