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National Repository of Grey Literature

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Suggestion for Marketing Mix Change to Increase the Competitivenes of Hotel Blažková, Alena ; Poláček, Jiří (referee) ; Zich, Robert (advisor) The diploma thesis focuses on a change of the hotel´s marketing mix to reachhigher competitiveness of the company. It compares theoretical knowledge with reality in the hotel, specifies suggestions and options, which leads to better effectivity in this branch and target region. The proposals come out of a competition analysis and customer´s demands based on questionnaires and SWOT analysis. Detailed record

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