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Patterns of heated tobacco products usage among women: qualitative research
 Prokešová, Miroslava ; Kulhánek, Adam (advisor) ; Kočvarová, Linda (referee)
Introduction: A relatively new trend that has been gaining popularity in recent years is heated tobacco, which has been on the Czech market since 2017. Although the number of users of heated tobacco products in the Czech Republic is increasing, the phenomenon is still relatively under-mapped. There is also very little information on the gender specificities of the use of heated tobacco. Therefore, this study focuses on mapping and describing the patterns of use of heated tobacco products among women who have switched from using conventional cigarettes to heated tobacco products. Aims: The main aim of the research is to map the patterns of use of heated tobacco products among chosen women in the adult population of tobacco users in the Czech Republic. The sub-objectives are to describe the nature of heated tobacco product, find out what motivated female users to switch to heated tobacco products. And what are the typical situations when women use the device. Sample: the research sample was selected by simple intentional (purposive) sampling method, combined with snowball sampling method. The final sample consisted of 7 female respondents. The mean age was 25,7 years (youngest 21 years and oldest 34 years). Methods: The research was conducted using a qualitative method. Data was collected by...
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