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The impact of advertisement and promotion of alternative tobacco and nicotine products on tobacco users: online survey
Jirásková, Alžběta ; Kulhánek, Adam (advisor) ; Zachová, Kateřina (referee)
Background: In the last few years, a large number of nicotine products have appeared on the Czech market, which are intended, among other things, to serve as alternatives to conventional cigarettes. These alternatives are often visually very distinctive and attractive. They are often perceived by users as less harmful and suitable for substitution for conventional cigarettes. At the same time, these products are not subject to legislation as strict as conventional cigarettes or packaged tobacco. Currently, approximately one quarter of the Czech population are at least occasional smokers, and a significant proportion are either currently using alternative nicotine products or are considering changing their use. Aims: The main objective of this work was to determine how active tobacco users perceive new alternatives on the market, specifically in terms of health harms, marketing presentation and appearance. In particular, another objective is to map preferences in the choice of use form and to compare the above mentioned alternatives with conventional cigarettes. Methods: The data was obtained through quantitative research. It was carried out using an online questionnaire survey in the Survio platform interface and distributed in the social networking environment. Respondents were collected through...
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