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Convenience goods advertising in daily press and film advertising in interwar Czechoslovakia
 Jeřábek, Petr ; Štolleová, Barbora (advisor) ; Starcová, Marcela (referee)
The submitted bachelor thesis traces the development of advertising strategies of companies oriented to the production and sale of fast-moving consumer goods by analyzing their advertising production in selected daily press and animated and live-action advertising films available to Czechoslovak consumers in the interwar period. It traces the quantity of promotional messages and development trends in their placement on the basis of an analysis of contemporary periodicals. In terms of the content of promotional messages, it analyses the common linguistic and visual motifs used to communicate with customers. The thesis highlights the advantages of selected media for the purpose of influencing customers and their consumption habits. The findings of the thesis enable an assessment of the standard of promotion of convenience goods in Czechoslovakia in terms of implementation of contemporary progressive trends popularized by Czechoslovak advertising theorists, as well as its position within an international context. Key words: advertising, Czechoslovakia, film, Národní listy, Národní politika, interwar period
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