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National Repository of Grey Literature

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Marketing Mix of a the hotel Vychodilová, Iveta ; Schüller, David (referee) ; Kaňovská, Lucie (advisor) This thesis focuses on the marketing mix of the Valáškův Grunt hotel. The thesis is divided into three parts, theoretical, analytical and propositional. The theoretical part contains definitions of basic concepts of marketing and marketing mix. The analytical part focuses on the introduction of the company, analysis of the external and internal environment and analysis of the current marketing mix. The last part of the thesis presents possible suggestions for improving the marketing mix of the company. Detailed record

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