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National Repository of Grey Literature

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Sales Promotion and Advertising of Company Fialová, Karolína ; Uhlířová, Marika (referee) ; Mráček, Pavel (advisor) This bachelor thesis deals with the issue of sales promotion and advertising of a company that deals with agricultural production. Marketing communication in the company is not thriving greatly, therefore based on this deficiency I will analyze the marketing communication, I will also pay attention to advertising and sales promotion which are part of the communication mix. At the end of this thesis, some solutions will be proposed to establish a closer relationship with the customers and the public of the community. Detailed record

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