Home > Search Results: recid:518186
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 

Warning: Requested record does not seem to exist.
Marketing Strategy of the Contributory Organization
 ČAREK, Martin
The aim of the Bachelor thesis called "Marketing Strategy of the Contributory Organizati-on" was to find a suitable marketing strategy for a chosen company using analyzes from the marketing environment and market research. The organization is located in the field of service provision and focuses on education and entertainment. The theoretical part is fo-cused on the description of the non-profit sector and its principles for creating a marketing strategy. The marketing mix, analysis of the competitive environment and marketing re-search are also defined there. The practical part describes the activities of the non-profit organization DDM Písek and deals with a situational analysis of the environment, which includes SWOT analysis and analysis of the marketing mix. The following is a questi-onnaire survey that obtained information about public awareness of DDM Písek's acti-vities. Based on the results of the analyzes and the results of marketing research, the last part of the thesis focuses on the proposal and recommendations for improving the marke-ting strategy of the organization.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English