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National Repository of Grey Literature

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On-line marketing communication Vrátná, Michaela ; Vyroubalová, Tereza (referee) ; Schüller, David (advisor) The bachelor thesis focuses on the on-line marketing communication of the Stopskate start-up. The theoretical part introduces and explains the basic concepts associated with on-line marketing communication, which are then used in the analytical part, which evaluates the current situation of the company. Based on the performed analyses and questionnaire survey, own proposals for improving the on-line marketing communication of the Stopskate start-up are then presented. Detailed record

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