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New forms of voter persuasion: analysis of the political communication of the ANO 2011 and SPD on social networks
Marková, Marie ; Brunclík, Miloš (advisor) ; Perottino, Michel (referee)
This diploma thesis is focused on the analysis of the political communication of two politicians in the Czech Republic: from the "ANO 2011" was chosen Andrej Babiš, and for the "SPD" was chosen, Tomio Okamura. The communication of selected politicians was examined on the social network "Facebook", which is the most commonly used social network among Czech politicians. The above-mentioned politicians use the new internet platforms relatively more than other politicians. Therefore, the author of this diploma thesis assumes that there will be in their communication present some new forms of political communication. Based on the defined criteria, which arose from the theoretical part of the thesis, a detailed analysis of the political communication of both politicians is performed and then compared. The political communication was examined based on the content of posts, the sound of shared posts, the form of the communication, the relevance of the shared messages, and the argumentation strategy. The shared posts were also assessed whether they are populist and if there are elements of personalization in the communication of Andrej Babiš and Tomio Okamura. This work aims to find out whether the elements defined above are used in the Facebook communication of the above-mentioned politicians.
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