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The Business Plan for the Establishment of a Cafe in city Zbýšov
 Demčáková, Lucie ; Karas, Michal (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a cafe offering breakfast in Zbýšov. The theoretical part deals with the description of basic concepts and starting points for establishing a company in the field of cafe, used standard analysis of strategic planning and business, including the structure of the business plan. The analytical part of the thesis includes the analysis of field, external and internal environment. The aim of the analyzes is to identify and evaluate the key factors for selecting a suitable strategy for a start-up company. The chosen strategy is elaborated in the draft part and is further elaborated into partial parts of the business plan.
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