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National Repository of Grey Literature

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Marketing Communication Sedlák, Radoslav ; Kaňovská, Lucie (referee) ; Schüller, David (advisor) The diploma thesis deals with the marketing communication of the e-commerce selling food and needs for dogs. The thesis is based on the theoretical knowledge on which the analysis is based. Data from the analysis is then processed and interpreted in order to make communication with the target group more efficient and increase the return on investments inserted into individual communication channels. Detailed record

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