Home > Search Results: recid:415232
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 

Warning: Requested record does not seem to exist.
The Phenomenon of Podcasting and its use in marketing communication in the Czech Republic
 Cypriánová, Barbora ; Rosenfeldová, Jana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis focuses on the use of Czech podcasts for marketing communication. Firstly, it introduces the phenomenon of podcasting and its evolution both in the world and in the Czech Republic. It also describes different characteristics of podcasting that can mean certain benefits or disadvantages for instance when incorporating commercial communication. Incorporating commercial communication is also the main focus of the following part of the thesis where podcast monetization is discussed. The main topic of the research is the amount of commercial partnerships or the podcaster's own product promotions in Czech podcasts, as well as the way they are carried out. For further context, the thesis also presents other ways of monetization used by Czech podcasters. The research was conducted with the use of content analysis of selected podcasts.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English