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National Repository of Grey Literature

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Proposal of Communication Mix of the Selected company Navrátilová, Nikola ; Bumberová, Veronika (referee) ; Milichovský, František (advisor) The thesis focuses mainly on the design of the communication mix of the selected company. It is divided into three main parts. The first part is focused on the theoretical basis for the given issue, defines basic definitions and terms related to marketing, marketing communications. It also focuses on the characteristics of selected analyses of the microenvironment and macroenvironment of the selected company, which are essential for the following parts of the diploma thesis. The second part is focused on the actual analysis of the current situation of the selected company and the third part on the actual design of the communication mix in order to comply with the basic objectives of the company. Detailed record

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