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National Repository of Grey Literature

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Fitness Center's Customer Satisfaction and Proposals for its Improvement Bradáčová, Nikola ; Chlebovský, Vít (referee) ; Kaňovská, Lucie (advisor) The master thesis deals with customer satisfaction analysis of the company fit4all CENTRUM, Ltd., and proposes measures to increase it. The first part of this thesis is focused on explaining the basic theoretical concepts, charakteristics of the company follows and also analysis of company‘s background. Analytical part contains also questionnaire survey and SWOT analysis. Based on the results of the analysis, recommendations are proposed in the last part of this thesis, it should increase customer satisfaction with the offer of indoor lessons in the fitness center. Detailed record

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