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Business Plan Proposal for the Establishment of a Tea House
Jezberová, Pavla ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with business plan of opening a teahouse. Theoretical part defines terms connected with a business and business plan. This is followed by analyses of both internal and external factors of the business, based on which a draft of the business plan is presented, including business, marketing, financial and organizational plan and risk management. This should be a lead for the owner of the planned newly opened teahouse in Náchod.

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