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National Repository of Grey Literature

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The status of popular culture incontenporary czech press:the media content and ideas of journalists Petrášková, Bohumila ; Reifová, Irena (advisor) ; Šmejkalová, Jiřina (referee) This thesis defines wide phenomenon of popular culture and follows the way it is represented in current Czech press. The initial part of the thesis defines popular culture based on the main theoretical grounds. After that popular culture is put in context of the mass society media audiences and emphasize the delimitation of pop culture versus high culture. The theoretical part of the thesis is closed by chapter concerning the role of the press in the process of defining the popular culture in current society. The main focus of the empirical part lies on frame analysis across the spectrum of Czech dailies (Blesk, Lidové noviny, Mladá fronta Dnes) and weeklies (Instinkt, Kulturní týdeník A2, Reflex) that examines how the popular culture is presented to the current readership. The analysed articles were published at the time of broadcasting of the first series of the examined pop cultural event represented by a TV show "StarDance…Když hvězdy tančí". The discovered framework is interpreted in context of the theoretical concepts and subsequently it is confronted with a point of view of the current journalists (by means of semi-structured interviews), who write about popular culture on everyday basis and who in a sense represent a cultural elite themselves. The main goal is to find out (in connection... Detailed record

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