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National Repository of Grey Literature

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MediaGuru.cz news site and its reporting on printed journals causes in 2013 Zunová, Anna ; Osvaldová, Barbora (advisor) ; Jirků, Jan (referee) Every day, MediaGuru.cz news site brings its readers the latest pieces of information about media, marketing and advertising. The aim of this bachelor thesis is to introduce this medium and analyse its functioning in 2013. Specifically, it deals with the agenda of printed journals, especially it focuses on the space dedicated to this topic. Analysis is performed in the three specified categories - topics related to print journalism (readership, copies sold, the new/cancelled titles, ownership changes, personnel changes, content changes and advertising), different styles of the articles (neutral, evaluating, positive, negative and adapted) and genres of the articles (news, news with quotation, interview, analysis and list of top x). Articles from Print section released in 2013 are classified into individual categories and pursuant to achieved data and interview with editor in chief Martina Vojtěchovská, the bachelor thesis brings more information about news site MediaGuru.cz and its functioning. Detailed record

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