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National Repository of Grey Literature

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Analysis and design of communication strategies of CSA a.s. Hovorka, Lukáš ; Postler, Milan (advisor) ; Novotný, David (referee) Práce analyzuje komunikační strategii společnosti ČSA a.s. - vlajkového dopravce České republiky. Teoretická část shrnuje poznatky o marketingové komunikaci a marketingová specifika letecké dopravy. Aplikační část se věnuje strategii a pozici Českých aerolinií na trhu letecké dopravy, analýze užití jednotlivých nástrojů komerční komunikace. V závěru práce jsou uvedena autorova komunikační doporučení. Detailed record

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