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National Repository of Grey Literature

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Marketing Plan for the Company Fablaja s.r.o. Vařachová, Jana ; Metálová, Petra (referee) ; Šimberová, Iveta (advisor) The bachelor thesis is focused on improving marketing to increase sales. The company is Fablaja s.r.o. The macro and micro environment analyses are performed, which are necessary to determinate the current state of society. Based on these analyses a marketing plan is created. Detailed record

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