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National Repository of Grey Literature

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Products' offer of the club SK Slavia Praha for partners Hladík, Martin ; Voráček, Josef (advisor) ; Janák, Vladimír (referee) English name: Products' Offer of the club SK Slavia Praha for partners Summary: The aim of my bachelor's thesis is to investigate and analyze current offer of products of the club SK Slavia Praha for partners. My bachelor's thesis tries to improve and enlarge this offer. I will propose new arrangement of partners and I will create new kind of partner - partner of youth academy. At the end of this thesis I will design sponsorship packages for all kinds of partners. These proposed changes schould enhance the co-operation between SK Slavia Praha and partners. Key words: sports marketing, marketing mix, sponsorship, sports advertisement, sponsorship package. Detailed record

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