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Event Management
 Havlenová, Tereza ; Pánek, Pavel (advisor) ; Jadrná, Monika (referee)
Event is an experience that is perceived by all the senses. Event management is a process involving the various activities that are assigned to staffers. Organizing special events became an individual field. If the manager understand the events as a communication platform gets into the hands of a modern, multifunctional and very impressive tool. The procedure to implement a successful event in a particular area is part of this work. The first part explains the issues of event management on the basis of studied literature. Attention is focused on management, managerial functions ,event management and his inclusion in the marketing mix and the sport management . The second part of thesis follows the practice, which the author participated in the company CZetGolf a. s. at the resort in Benátky nad Jizerou. Golf resort organizes tournaments for almost a year. One of the newly introduced series of tournaments called Benátecký divočák in this work is described in detail including all phases of the organization of the tournament. Research, analysis of the data and synthesis of obtained information leads to the development of proposals and advice for next year a series of tournaments.
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