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National Repository of Grey Literature

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Utilization of Project Management Tools for Management of Marketing Activities Sedlařík, Peter ; Němec, Zbyšek (referee) ; Smolíková, Lenka (advisor) This diploma thesis deals with a type of a project management of marketing activities in a company, where agile methods are used for development of its software product. The theoretical part describes specifications of traditional and agile methods, their comparison, a profound description of the Scrum method and the use of agile methods for marketing activities. In the following part, there is issued an analysis of the current situation in the company oriented to marketing department and possible solutions of discovered problems are suggested there. Detailed record

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