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National Repository of Grey Literature

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Marketing Utilization in Management of a Sport Club Chovanec, Marek ; Cienciala,, Jiří (referee) ; Chalupský, Vladimír (advisor) The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization. Detailed record

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