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National Repository of Grey Literature

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Communication Strategy in a NGO Hrubý, Jan ; Konečný, Štěpán (referee) ; Chlebovský, Vít (advisor) Predmetem diplomove prace je zpresneni komunikacni strategie nejvetsi evropske studentske organizace—Erasmus Student Network AISBL. Prace definuje status quo organizace a po jeho analyze navrhuje zpusob, jakym lze diky tvorbe obsahove strategie z pohledu ciloveho uzivatele (tvorbou person) zvysit zasah a zlepsit cileni obsahu pro jednotlive komunikacni kanaly. Detailed record

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