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National Repository of Grey Literature

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Communication Strategy of Galerie Vaňkovka Brno Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor) The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers. Detailed record

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