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National Repository of Grey Literature

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Design of Communication Mix of a Particular Company Líšková, Kristina ; Pokorný, Jiří (referee) ; Novák, Petr (advisor) The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit. Detailed record

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