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National Repository of Grey Literature

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Marketing Control of Company Fraňková, Michaela ; Polanský, Tomáš (referee) ; Heralecký, Tomáš (advisor) The aim of my diploma thesis is analysis of contemporary marketing mix and a suggestion of a new mix for building company. This thesis is worked out in conditions of a middle sized company The theoretical part is base on marketing mix creation – particular methods used for situation analysis processing and detailed elaboration of fundamental parts in marketing mix. In the practical part, I describe the company and analyze present structure of its marketing mix. Detailed record

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