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National Repository of Grey Literature

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Business Plan Šedivá, Lucie ; Kovář, František (advisor) ; Tripes, Stanislav (referee) This work deals with the creation of a business plan to build up a new sports and relaxation centre near Tábor city. It describes current market situation of sports and relaxation services in this city as well as the processing of marketing research and the business plan itself. The business plan includes an executive summary, company presentation, the description of products and marketing mix, human resources, operational planning, financial analysis, risk analysis and conclusion. The decision whether to go through with this centre will be based on this work. Detailed record

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