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Effective Communication in multi-level Marketing Klimek, Petr ; Svoboda, Petr (advisor) ; Řepová, Helena (referee) This bachelor thesis aims to introduce the concept of multi-level marketing, map possibilities of communication and identify the effective communication style. To verify uttered hypotheses and finding other pieces of knowledge is used an electronic questionnaire, which was filled by 218 respondents. The results are analysed and described in detail. The effective communication style is determined, it can be used by a trader in multi-level marketing and also the ideal scheme during sales negotiations is described. The findings and recommendations of this work can be used not only by independent dealers in multi-level marketing, but also traders in other sectors. Detailed record

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