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National Repository of Grey Literature

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Analýza nástrojů marketingového mixu v podniku NAREX s. r. o. Fulínová, Kateřina ; Ezrová, Hana (advisor) Práce seznamuje s firmou Narex Bystřice s. r. o., s její historií, současností a podává o ni základní informace. Pomocí SWOT analýzy provádí zhodnocení silných a slabých stránek, příležitostí a hrozeb firmy. Práce dále obsahuje analýzu nástrojů marketingového mixu (produkt, propagace, distribuce a cena) ve firmě Narex Bystřice s. r. o. V závěru jsou navržena opatření u jednotlivých nástrojů ke zlepšení současné situace podniku na trhu. Součástí práce jsou přílohy, které přináší zajímavosti o firmě. Detailed record

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