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Mobime marketing
 Rathouský, Tomáš ; Stříteský, Václav (advisor) ; Poucha, Tomáš (referee)
The aim of the bachelor's thesis is to describe current options of mobile marketing, to present its forms and to analyse usage of mobile applications on the Czech market. Utilization of the mobile application that agregates restaurants which deliver food is evaluated based on analysis that is part of this thesis. The thesis identifies attitude of owners of restaurants to the mobile application via author's own research. The thesis analyses marketing communication inside the mobile application based on its effectiveness, which is compared to conventional forms of marketing. The thesis also formulates hints and suggestions for further development of the mobile application.
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