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National Repository of Grey Literature

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Yield management a jeho uplatnění ve službách cestovního ruchu Pokorná, Martina ; Indrová, Jarmila (advisor) Tato práce shrnuje dosavadní teoretické poznatky o yield managementu a na jejich základě analyzuje jeho postavení mezi podniky cestovního ruchu v České republice i ve světě. Část práce, která se zaměřuje na Českou republiku, podrobněji hodnotí znalost a využití yield managementu zejména v oblasti hotelnictví. K tomuto vyhodnocení slouží především provedené dotazníkové šetření, které mapuje všeobecné povědomí o yield managementu a zjišťuje do jaké míry jsou jeho nástroje využívány mezi českými hotely. Detailed record

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