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National Repository of Grey Literature

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Marketing hotelu Mövenpick Jachninová, Kateřina ; Mottlová, Libuše (advisor) ; Veselý, Pavel (referee) Práce se zabývá využitím marketingu v hotelovém provozu. Charakterizuje marketing služeb, marketing cestovního ruchu a pohostinství. Práce se zaměřuje na aplikaci marketingové strategie hotelu v praxi, analýzu vnitřního a vnějšího prostředí hotelu, na zjištění silných a slabých stránek, příležitostí a hrozeb. Náplní práce je také analýza spokojenosti zaměstnanců a hostů hotelu Mövenpick. Detailed record

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