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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Project uniforms in a retail chain store
 Teršová, Anna ; Postler, Milan (advisor) ; Štěpánek, Petr (referee)
This master's thesis deals with the analysis of a project uniforms in a retail chain store. The role of company's uniforms and its connection with the brand identity is usually very underestimated part of brand strategy. The thesis clarify this role and in its practical part it offers a procedure how to change company's dress code. The aim of this thesis is to analyse the process of uniform's change in a retail chain store. To analyse its parts, evaluate the procedure and propose recommendation. The asset of this thesis is treatment how to change company's uniforms in a real project and its critical analysis.
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Costume as tool of resolve in "lived" and "staged" reality
 Černíková, Marie ; TICHÝ, Zdeněk (advisor) ; PREKOVÁ, Jana (referee)
My dissertation focuses on the forms of costume outside the theatre. For its purpose I propose reflecting the western society at the beginning of the second decade of the 21st century as a form of staged (shaped by the abundance of dramatic narrative in media) reality. I discuss the role of mass media in relation to the spectator, e.g. visual and narrative codes effecting our own self representation.
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